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Richard Florida
Thinkers

Richard Florida

1957

American urbanist who popularised the creative class as an economic engine and ended up writing the critique of his own idea.

Florida argued that cities no longer grow by attracting firms but by attracting people — designers, programmers, researchers — and that talent goes where there is tolerance, diversity and urban life. The thesis convinced hundreds of city halls, which rushed to build cultural districts and bike lanes.

Fifteen years later he published the reckoning: those same policies concentrated wealth in a few neighbourhoods, drove housing prices up and pushed out those outside that class. His case is useful precisely for that: it shows what happens when an urban idea becomes a recipe.

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